Shepherd’s Bush Pavilion Hotel
Client: Dorsett International
Location: London, UK
Status: Completed 2014
Area: 15,135 sqm
Architect: Flanagan Lawrence
Interior Designer - Public Spaces: FLINT
Cost Consultant: McBains Cooper
Structural Engineer: Expedition Engineering / URS
Services Engineer: McBains Cooper
Interior designer – Bedroom Floors: Kosmopolitan
Fire Engineer: FDS
Town Planning: DP9
Vertical Transportation Consultant: McBains Cooper
AJ Retrofit Hotels; World Festival of Interiors INSIDE Creative Reuse; Shueco Excellence in Design Best Refurbishment; Hammersmith Society Main Award; Civic Trust Award Commendation; The Chicago Athenaeum/Europe - International Architecture Award
World Architecture Festival New and Old; World Festival of Interiors INSIDE Hotel; RIBA London Regional Awards; NLA Conservation and Retrofit; European Hotel Design Awards Adaptive Reuse; WAN Adaptive Reuse Award; London Planning Awards Best Heritage Led Project; The PLAN Awards
Flanagan Lawrence has converted the Shepherds Bush Pavilion into a four-star, 320 room hotel with associated leisure and retail facilities. Grade II listed and originally constructed as a cinema, the conversion and revitalisation of the building recognises and preserves the Pavilion’s external civic character by retaining the key architectural features of the building, and recreating the original architectural volumes with more transparent materials to enclose the upper hotel rooms.
The original award-winning brick façade is retained with minor alterations to ensure natural light within the hotel rooms behind, including a new glazed roof which follows the curved profile of the original. The rear of the building, having little architectural merit, was replaced with a simplified interpretation of the main front façade using similar materials, though visibly discernible from the retained façade. The overall scheme is a balanced composition of old and new elements, both in the facades, but also in the contrast between the inside and outside.
The new interior architectural sequence is based on the hierarchy of space in the original design, and begins with the triumphal arch, which has been formed as a half dome to mirror the form of the corners of the external roof. This leads into a lower foyer, arranged in a similar configuration to the original cinema foyer, including a reference to the original circular floor decoration. The theme of the golden age of cinema is picked up in a series of art deco inspired curved roof vaults in the foyer space, with vertical circulation to the upper bedroom floors located in a similar position to the original circulation core at the west end of the ‘tower’. The atrium is the real surprise; opening off the foyer, it rises to the full height of the building to create an impressive focal point for the hotel.
Completed to budget in July 2014, Flanagan Lawrence have unlocked the future potential of Shepherd’s Bush Pavilion, complementing its form and reinforcing its original spirit. This solution achieves a careful balance between old and new, mooring the project’s pivotal position in Shepherd’s Bush, a catalyst for the continuing regeneration of the area.