Located at the heart of Wembley Park, the proposed development of Plot NW04 completes the final piece of the North West Lands masterplan, transforming the temporary meanwhile spaces of Market Square and Samovar Space into a permanent civic destination.  The proposals bring forward a 17-storey hotel set above an active, human scaled base ground floor that integrates new retail floorspace and hotel amenities together with a generous new Civic Square that enhances Wembley Park’s network of public spaces and reinforces the role of the Civic Centre as a key community anchor.

The hotel’s architecture has been shaped by its civic setting. A colonnaded ground level creates a sheltered edge to the Civic Square, establishing a strong, active frontage that mirrors the rhythm and material quality of surrounding civic buildings including the Civic Centre and Wembley Arena.

Above, a slender tower with a clear vertical expression rises within the height and massing established by the outline consent, stepping back from neighbouring homes and reinforcing the emerging cluster of mid to tall buildings along Olympic Way. Retail units animate the eastern and southern elevations, extending the vibrancy of Olympic Way into the new Square and supporting continuous public activity throughout the day.

Sustainability, wellbeing and long-term stewardship underpin the design. Green roofs, integrated planting, urban greening and a site wide district heat network connection all support the area’s environmental objectives. The building has been designed to achieve BREEAM Excellent certification, with energy efficient systems and a balanced façade composition that supports daylighting, thermal comfort and durability.